Journalism has reached a point in the past decade when news organizations are less reluctant to invest in the internet. But, Nguyen's research begins by assuming that they don't do this because they want to invent or fully exploit Liberty Nation News instead, but because they are concerned that the internet will take over traditional media in their news market. They have not tried to figure out the requirements of users when they get online information. Surprisinglyenough, the findings of Nguyen's study show that traditional newspapers still have a battle to carry in the event that journalists understand the reasons why people are turning to the web and try to offer them something similar. A look at the effect of news-related online attributes on usage and adoptionStudies in the field have revealed that online news has been embraced and utilized because of 9 socio-technical benefits. No Cost multitasking More news options Background and in-depth details Live updates are available 24 hours a day, 7 days a week. Customization Capability to share the news with your peers The existence of a variety of views The chance to "talk back" to the media The studies could study the relation between attributes of news sites and Internet users' choices to use these attributes. However they didn't analyze the implications of these decisions. This is of crucial importance in the future development of online news. The 2 major questions that haven't been addressed in previous research and which An Nguyen's investigation is aiming to answer are: 1. In what way are the socio-technical benefits of online news are linked to the manner internet users adopt, use and evaluate, as well as connect themselves to online news? This raises the issue of whether online media can take over traditional media, or if all sources of information collaborate. 2. What are the implications of this for the benefits of technology and social media for online news? Is there been a decline in time spent perusing traditional news media. Methods The article draws on data from a nationwide survey of Australian users of news , conducted in 2004. It included internet non-users, users that were not using online news, and online news users. Learn more about The majority of people who read online news were likely to use online news due to the speed at which it was available. 70% of news site users only visit news websites once or twice each day. 47% go online to discover more information about what's happening first. That means that the most important thing the newscasters of online media should be focusing on is providing continual 24 hour news services. People are conditioned to expect high-quality content and constant updates. In reality 90% of web news users clicked on links that provide in-depth background details. This highlights the importance of making use of the linking and unlimited space available on the internet, as well as its interactivity, which allows you to gain a wider range of perspectives from the widest range of audiences. The study also shows that personalization (the possibility of receiving tailor-made news) does not contribute to how much people use online news, but it can influence their attachment to it, following the time of adoption. The possibility of combining news with other purposes on the internet, on the other hand (email news alerts, the embedding of news into non-news sections of portal sites) was deemed to be very essential for those who use online news sites. It's the same with to the "no cost" feature. It is clear that people are not willing to pay for news, and they won't be in the near future, as the effect of multitasking is diminished in the event that the news wasn't free. Surprisingly, the interaction component of the media, which allows for communication back to the media was not as crucial as practitioners usually consider. This could be because of the fact that the interaction between journalist users and media was mostly neglected at the time of the study. It was also discovered that just 10% of users have reduced their media use. From this point of view, the most-threatened medium is represented by magazines which are being displaced, particularly by people who use political memes since they are accessible and customizable. Newspapers second, after being replaced by users who appreciated attributes such as immediacy, while television was replaced because of its superficiality and its lack of depth information. A few questions for journalists and scholars This study revealed that people are looking for both complete news and permanent updates. It is a costly combination considering most people aren't willing to shell out for online content. Publishers need to invest to combine the two. The solution to this problem might lie in the field of advertising. The study comes to a conclusion, however it poses the following questions What happens if advertising online isn't working well enough for online news providers? And if not, where will the funds needed to continue investing in online news come from?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2023
Categories |